Size, ownership and innovation in newspapers

Forfatter(e)

Utgivelsesdato

2013

Utgiver

Nordicom

Dokumenttype

Sammendrag

This chapter analyses the relationship between the size and ownership of newspapers and their approaches to the challenges from the tablet market, e.g. the iPad. Which newspapers were inclined to innovate by launching iPad apps? The hypotheses tested are that: (1) the size of newspapers and (2) having corporate owners, i.e. being owned by a media group, have positive effects on the strategies of the individual newspapers. The empirical analysis supports the hypotheses. Only newspapers owned by corporate owners, i.e. media groups, had plans for iPad apps. Newspapers owned by media groups were also more positive towards new media developments. These differences are explained by reference to two types of resources provided by media groups: analytical capabilities and capabilities to enhance joint product development

Emneord

Versjon

Utgivers pdf

Permanent URL

  • http://hdl.handle.net/10642/1752