Høgskolen i Oslo og Akershus
Master i produktdesign
This report describes the process of developing a gender neutral figure-toy concept with emphasis on encouraging the user to be creative. The process consists of a research phase that maps out the users habits around the phase of planning to buy toys and buying toys and a test phase that challenges the user group with certain tasks to get better acquainted with their abilities and reactions. The further making of the concept was based on the findings from the research phase and important values like user-product attachment and product longevity was considered in the process. The conclusion of the report is in light of the main qualities of the final concept and the further work that is needed to finalize it to a finished product.