Web 2.0 technologies for library internal communications : a case study of Loughborough University Library, UK


Publication date



Høgskolen i Oslo. Avdeling for journalistikk, bibliotek- og informasjonsfag

Document type


Joint Master Degree in Digital Library Learning (DILL)


The aim of the thesis is to find out whether current Web 2.0 applications function well, and the possibilities to implement more similar tools in the future in Loughborough University Library. The purpose is to examine current internal communications situation, including methods, benefits and downsides in the Library. The used research methods were key informant interviews and a web-based questionnaire. The surveyed target was the 83 staff in the Library. This thesis reports the results of a qualitative survey of Web 2.0 knowledge and usage of Loughborough University Library staff. Among those staff, six of them carried out a key informant interview to provide insights into Web 2.0 for their internal communication. Afterwards, an online questionnaire was sent out to all staff within the Library via e-mail with the questionnaire URL to collect further opinions towards Web 2.0 for internal use. This study indicates that, in general, the staff believed that the internal communication in the Library can be improved further. Their perceptions of Web 2.0 internal communicating methods currently used in the Library were positive. Some applications, such as blogs and wikis, were recognised to be more useful than others, such as social networking and instant messaging. However, this survey also indicates a general misunderstanding and lack of awareness of Web 2.0 among the staff. In addition, staff training and profound consideration before implementing are the most important factors to help the Library building an enjoyable internal communication environment.


Permanent URL (for citation purposes)

  • http://hdl.handle.net/10642/428