Use of MediaLabTM in experimental behavioral research: the case of consumer decision making

Author(s)

Publication date

2009

Series/Report no

European Journal of Behavior Analysis; 10(2)

Publisher

Norwegian Association for Behavior Analysis

Document type

Abstract

MediaLab™ is a software package developed by Empirisoft™ for the administration of psychological experiments in a computer lab which allows the creation of randomized experiments and the recording of data for each individual participant. This demonstrates how MediaLab™ can be used to arrange and record data to study individual choice behavior based on Herrnstein’s (1961, 1970) behavioral model. The design and composition of the experiment in MediaLab™, the running of the experiment, and example of output data are all described. The use of Medialab™ for setting up experiments for research on consumer behavior is emphasized

Keywords

Permanent URL (for citation purposes)

  • http://hdl.handle.net/10642/927