The Shaping of an Online Feature Journalist


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Journalism - Theory, Practice & Criticism;10 (5)


SAGE Publications

Document type


This paper explores the professional role and normative demands of online feature journalists. Through a longitudinal ethnographic case study of the work practice of feature journalists in the Norwegian online newspaper, the paper uncovers how normative demands of a new professional role are negotiated within the online newsroom of a newspaper. It further reveals how the role of journalists is shaped by two axes: A historical axis of factors that have shaped the role of journalist throughout history, and a contemporary axis of the particulars of labour in modern society at large. The findings suggest that online feature journalists practice a more audience-driven and source-detached kind of journalism than their print counterparts. They further suggest that the remediation of feature journalism online yields increased status to the role of online journalists at large.



Postprint version of article originally published in Journalism - Theory, Practice & Criticism

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