The Metal T-shirt: Transmedia Storytelling in Products

Author(s)

Publication date

2015

Series/Report no

IIPC: International Institute of Popular Culture Publication Series;6

Publisher

Helsinki: Aalto University & Turku: International Institute for Popular Culture

Document type

Abstract

Metal T-shirts represent a fusion of music, identity, and ideology. This case study approach explores the meaning of the metal T-shirt. Findings show that the metal T-shirt had several signatory functions, such as personal taste and a provocation against the general social structure. The T-shirt represented a visual identity, and it showed a mastery of a communicative act. The study demonstrates how products, such as T-shirts, are a part of transmedia storytelling in heavy metal culture.
Metal T-shirts represent a fusion of music, identity, and ideology. This case study approach explores the meaning of the metal T-shirt. Findings show that the metal T-shirt had several signatory functions, such as personal taste and a provocation against the general social structure. The T-shirt represented a visual identity, and it showed a mastery of a communicative act. The study demonstrates how products, such as T-shirts, are a part of transmedia storytelling in heavy metal culture.

Version

publishedVersion

Permanent URL (for citation purposes)

  • http://hdl.handle.net/10642/4785