Online Journalism and the Promises of New Technology : a Critical Review and Look Ahead


Publication date


Series/Report no

Journalism Studies;



Document type


Research about online journalism has been dominated by a discourse of technological innovation. The ‘‘success’’ of online journalism is often measured by the extent to which it utilizes technological assets like interactivity, multimedia and hypertext. This paper critically examines the technologically oriented research about online journalism in the second decade of its existence. The aim is twofold. First, to investigate to what degree online journalism, as it is portrayed in empirical research, utilizes new technology more than previously. Second, the paper points to the limitations of technologically oriented research and suggests alternative research approaches that might be more effective in explaining why online journalism develops as it does.



Postprint. This is an electronic version of an article published in Journalism Studies, 2010. Journalism Studies is available online at: Direct URL:

Permanent URL (for citation purposes)