Inculcation of sense of responsibility for smoke-free lifestyle: Analysis of norwegian tobacco control policy through libertarian paternalism and personal responsibility for health.


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Oslo and Akershus University College

Document type


Master i sosialt arbeid


Tobacco use is one of the main health risk factors for development of non-communicable diseases which are the leading cause of global mortality. Smoking, as the most common form of tobacco use, is seen as a highly addictive behavior and personal desire to shift to smoke-free lifestyle is seriously hindered by nicotine addiction, which undermines autonomy of smokers to rationally choose healthier option and take responsibility for personal health. Tobacco control policy is an important global and national public health instrument that aims to increase smoking cessation rates and prevent smoking initiation. Global directions and recommendations greatly impact national tobacco control policies in order to prevent non-communicable diseases induced by smoking and tobacco use in general. Framework Convention on Tobacco Control initiated by World Health Organization in 2003 is the most important global treaty for generation and improvement of Norwegian tobacco control. Communicative and restrictive tobacco control measures reflect motivation and stimulation of personal responsibility for health. These measures operate through Libertarian Paternalistic approach, which aims to strategically steer people towards healthier options by preserving freedom of choice. This thesis seeks to identify global directions and recommendations for national tobacco control and particularly explore how Norwegian tobacco control measures fit into Libertarian Paternalistic approach and in what way they motivate and stimulate Personal Responsibility for Health. It concludes that inculcation of sense of responsibility for smoke-free lifestyle in Norwegian tobacco control policy is seen as individual-state partnership for healthier lifestyle through motivated and stimulated personal responsibility for health.


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